Curriculum Vitae

Date of birth: 17 December 1955

Place of birth: Novi Ligure, Italy

Nationality: Italian and German

Personal status: Married with 2 sons

 

Qualification

• Ph.D in Biophysics from the State University of Genoa and from the National Cancer Institute of Milan, Italy

 

from October 2022

• Consulting and Talent Management in Radiotherapy

 

December 2019 – September 2022 | OPASCA GmbH Mannheim
Senior Account Manager

• Consultancy and Assistance of both existing and newly acquired Clinics in the area of „inbedded safety solutions in Radiation Oncology“
• On-site Analysis and Consultancy on solutions in safety and workflow management in the area of digitisation in Medicine.
• Active build-up of long-lasting relationships with end-users

 

March 2013 – November 2019 C-RAD Positioning AB – Uppsala, Sweden
DACH Marketing Manager and EMEA Business Development

• Responsible for the marketing of the product group, Patient Positioning and Motion Management, in the area of radiotherapy in the DACH region.
• OEM programme with Linear Accelerator Suppliers
• Business Development with distributors in the EMEA region

 

Since August 2010 – February 2013 Sonosite-Medis GmbH (FujiFilm)
International Distribution Manager

Primary responsibility:

• Develop business development programs to achieve sales and marketing objectives in the hospital market with portable ultrasound and cardiology products in EMEA-LA and Asia Pacific (cardiovascular disease diagnostic solutions).
• Secondary responsibilities:
• Medical OEM’s integration processes
• Distributors acquisitions and major accounts management.

 

Professional Experience with Agilent Technologies, Germany (spin-off of Hewlett-Packard, Germany in 1999) and Hewlett-Packard, Germany:

January 2008 – July 2010 Business Development Manager EMEA for the Signal Analyzers Products families from the Agilent Technology Signal Analysis Division in Santa Rosa, California – USA

Primary responsibilities:

• To develop sales and business development programs for the wireless hand held spectrum analyzer products for the direct Agilent Central European Sales Organization
• Manage roadmap inputs, organize customer events and achieve yearly quota targets. Applications: Medical care (RF Sources, RF Therapy, Telemetry)

 

May 2006 – December 2007 Business Development Specialist DACH for Wireless Spectrum Analyzer products with Agilent Technology Signal Analysis Division in Santa Rosa, California – USA.

Primary responsibilities:

• To develop sales and business development programs for wireless spectrum analyzer products for the direct Agilent central European German-speaking sales organizations
• Manage roadmap inputs, organize customer events, and achieve yearly quota targets.
• Applications: medical care (RF sources, RF therapy, and telemetry)

 

July 2003 – April 2006 Business Development Manager for OpticalLightwave products with Agilent Technology GmbH for the European, African and Middle East channel partners’ sales organizations.

Primary responsibilities:

• Yearly product line’s quota – growth responsibilityAcquisition and management of a team of channel partners and distributors in the region
• Applications: medical care (fiber-optics and lasers in surgery)

 

March 2000 – July 2003 Position based in Hong Kong with Agilent Technologies Ltd. as Business Development Manager Asia Pacific/Japan for the  Optical Communication Measurement Division products.

Primary responsibilities:

• Yearly product line’s quota – growth responsibility
• Hiring and managing a team of local human resources in the region (direct and indirect sales channels – qualifications and acquisitions)
• Applications: biomedical applications and medical care (lasers)

 

November 1999 Creation of Agilent Technologies Germany GmbH following the spin-off of Agilent Technologies Inc. from Hewlett-Packard Company, Inc. in the USA (Palo Alto, California). 06/1997-07/1997 2-month extended business trip based in Hong-Kong with Hewlett-Packard Instruments Division, Boeblingen.

• Direct on-site business development of the optical lightwave products in the entire Pacific region
• First experiences with channel partners management in China
• Applications: biomedical applications and medical care (lasers)

 

December 1995 – February 2000 Hewlett-Packard Boeblingen Instrument Division as Asia/Pacific Regional Sales Development Manager for the HP Optical Light-wave products.

Primary responsibilities:

• Develop and support the HP fiber optic-based communication business in Asia
• Major accounts management
• Meet or maximize the sales quota per major contributing countries (China, Korea, Taiwan and South Asia Pacific) via direct sales and indirect channel partners.
• Applications: biomedical applications and medical care (lasers)

 

March 1994 – November 1995 European Customer Training Program Manager for the European HP Medical Products Group.

Primary responsibilities:

• Development and implementation of a fully certified ISO9000 process for customer training and education programs in Europe
• Creation of the ‘MediNet’ courses library on Patient Monitoring
• Applications: medical care (patient monitoring and lasers)

 

February 1991 – February 1994 “Response Center Program Manager” for HP Intensive Care Unit Products.

Primary responsibilities:

• Strong accent on the application-related and business-related sales development programs for field engineers and application specialists in Europe
• Frequent trips across Europe and USA
• Applications: medical care (patient monitoring and lasers)

 

May 1986 – January 1991 Medical Division of Hewlett-Packard in Boeblingen, Germany, as: ‘Clinical Ill Patient Monitoring Business Development Manager’ for South Europe and Middle East.

Primary responsibilities:

• Coordinate the activities and coach the local field engineers, distributors and dealers with the objective of meeting or exceeding sales quota per country.
• Define and develop business-focused training on bedside products for intensive care units.
• Applications: medical care (patient monitoring and lasers)

 

June 1984 – April 1986 Hewlett-Packard GmbH in Boeblingen, Germany, as ‘Southern European Business Manager’ for the HP1000 computer products family.

Primary responsibilities:

• Meet or exceed the sales quota per area (Italy, Spain, Middle East and South Africa).
• European major accounts management
• Applications: computer science

 

Professional Experience with IBM Italy March 1982 – May 1984 IBM Italy in Milan. Research and Support Centre, as Major Account Support Engineer for Pirelli and Montedison.

• Primary tasks:
• Adaptation and customization of standard IBM systems solutions(typically 4 to 6 month projects)
• Applications: computer science

 

1979 and 1981 High School Teacher in Mathematics and Physics, Milan, Italy. Standard Educational Background: 04/1981-06/1984 Ph.D in Biophysics at the National Cancer Institute of Milan – Health Physics Department, Prof. G. Fava, Discipline: Laser Beams in Surgery and Pharmacology.

 

July, 1979 Degree in Physics at the State University of Genova, Italy Discipline: Molecular Physics.

 

July, 1974 Scientific High School Degreein Novi Ligure, Italy

Additional Courses and Stages: 06/2011 Executive Coaching Seminar

 

June 2010 – July 2010 German TÜV courses on Project Management in the Medical Business

 

March 2001 Agilent Hong Kong Course on Business Management in Remote Multicultural Environments

 

October 1993 Research Stage at the University of Tel Aviv – Sackler School of (4 weeks) Medicine and Faculty of Exact Sciences, Prof. A. Katzir Discipline: Surgery with Fiber Optics and Medical Lasers.

 

October 1981 – February 1982  5-month IBM Course Discipline: Computer Science in Business Management

 

Additional activities:

December 2002 – July 2003 Member of the Board, and Member of the Information Technology Committee of the ‘International School Association’ of Hong-Kong.

So far, the author (Franco Canestri, Ph.D) has published 36 scientific articles in non-HP and in non-Agilent external Journals. Two additional new manuscripts are currently pending publication in European and American scientific journals. On top of his native language, Italian, Franco Canestri has perfect command of both spoken and written German and English, along with working knowledge of Spanish and French and basic rudiments of Mandarin and Arabic. Hobbies include: squash, skiing, learning about foreign cultures and languages, and traveling.